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Essentials - How to Leverage Video to Connect, Educate, and Reward Your Donors
Pyramid Communications
1932 First Avenue Suite 507
Seattle, WA 98101

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Tuesday, August 07, 2018, 11:30 AM - 1:30 PM PST
Category: Essentials

Pre-registration is now closed. Walk-ins are welcome as always.


11:30 a.m. to 12:00 - Registration & Networking
12:00 to 1:30 p.m. - Program


Members: $25
Non-members: $40
On-site: $50

Program Summary:

Video is a powerful tool in digital communications, but without a clear strategy and goal, you may be wasting your resources. We'll discuss ideas and techniques then walk you through planning, execution, and amplification for your video marketing.


Laura Garfield, Idea Decanter

Laura started her career in broadcast journalism learning how to ask the right questions to get to the heart of the story. Her experience, from small market TV in Hastings, NE all the way up through positions at CBS News in New York and then CNN in Atlanta, gives her unique perspective on digital storytelling. In 2014, she co-founded Idea Decanter to help financial services clients leverage digital to become broadcasters of their own brands.


Sharon Gottula, Idea Decanter

Sharon spent 20 years as a commercial photographer, focusing her talent on everything from portraiture to architecture and food for national and international publications such as Newsweek, Men’s Fitness and Prevention Magazine. When she co-founded Idea Decanter four years ago, she began helping clients in the health and wealth sectors breathe new life into their marketing strategies with video. Sharon specializes in finding visual ways to explain complex concepts and telling your story in 2 minutes or less. 

Jessica Mathews, Make-A-Wish Alaska and Washington 

Jessica is charged with sharing the heart of Make-A-Wish Alaska and Washington’s mission: wishes and the incredible people who make them possible. Before making the leap to nonprofit work, Jessica helped local companies increase visibility at a boutique Seattle PR agency. Whether it’s through earned media, speeches, videos or publications, Jessica specializes in bringing stories to life that inspire action. 



Essentials Series - Early Career to Mid-Level 

These programs offer a solid foundation of best practices in philanthropy early in your fundraising journey and a helpful refresher after you have been fundraising for some time.

Contact: Advancement Northwest Office - [email protected] or (206) 971-3605